The answer is: it depends. The best sign for your business will not necessarily be the same as that of another business. Custom signs are designed and created with a multitude of factors in mind. Below are some of the key considerations to keep in mind when choosing the “right” sign for you:
1. Location of business – The type of signage you need will depend on where you are located. Do you have a retail storefront? Are you located inside an office building? Are you in a commercial zone versus residential? Are you located in a strip mall or on a main street with lots of foot traffic?
2. Type of business – If you are a bar or restaurant, chances are you would benefit from an illuminated sign so your clients can find you at night. If you are a daycare or a boutique, then a lightbox sign is probably not necessary.
3. Where it will be installed – The space you have available for your sign, and whether it is indoor/outdoor, will dictate the type of sign and materials you can use. If you are looking for a lobby sign, an acrylic sign mounted on stand-offs is likely your best bet. If you need a storefront sign, then your main options would be a flat sign (graphics on a panel), a 3D sign (or flat sign with 3D elements), or an illuminated sign (lightbox, channel letters, etc.). If you want portable outdoor signs, then lawn signs or A-frame signs with coroplast are the way to go.
4. Budget – Most businesses have a certain budget for their signage. We can work with you to create a sign that meets your needs and your budget. For example, if there is an existing sign, the most affordable option is to reface the sign with new graphics (this has the added benefit of not requiring a permit). If you are starting from scratch, keep in mind that an illuminated sign will be more expensive than a non-illuminated sign.
Still not sure what sign you’re looking for? No problem. Send us an email or give us a call. With our vast knowledge and experience in graphic design and signage, we can help guide you along the way. We will take care of the entire process from initial consultation to design, production, and installation, so you can rest assured that we’ve got you covered.